Sliding Doors Counseling
A therapy practice site built around a specialism
Practice site for a therapist in Eagan, MN specialising in DNA discoveries, individual counseling and co-parenting coaching.
The problem
A private practice competes with directory listings that flatten every therapist into the same profile card. The differentiator here is a genuine specialism — supporting people through DNA discoveries — which is exactly the thing a directory template cannot express. Someone searching for that specific help needs to find it and immediately recognise they are in the right place.
The approach
The structure follows the specialism rather than the service list. A directory profile forces every therapist into the same shape; the differentiator here is supporting people through DNA discoveries, which is precisely the thing a template flattens. Pages are organised so that someone searching for that specific help recognises they are in the right place within a sentence, and the enquiry path is deliberately low-pressure — a first contact in this field is a difficult message to send.
What we built
- Specialism-led structure rather than a generic services list
- Local search signals for a geographically bound practice
- A calm, unhurried presentation appropriate to the subject
- A direct enquiry path that respects the sensitivity of a first contact
Built with
Where it stands
A practice with a presence built around what makes it different, rather than a profile in someone else's directory.
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